The news here in the States, and world-wide, is of looming tough economic times. The President blames Congress, the Congress blames the White House, and everyone wants either higher or lower taxes to stimulate the financial world. Like picking a winning team in the Super Bowl, I have some ideas about the right choice, but they’re probably as wrong and half-baked as anyone else’s.

A recession hits everyone, regardless of income level. Business slows down as we consumers become more picky about how to spend our hard-earned dollars. That puts pressure on all of us to make our product or service more attractive in a highly competitive landscape. “Great service”, “Free coffee” and “All calls answered within 24 hours” just won’t cut it anymore.

Recession-proof your business by understanding what makes you truly unique. If the old “pitch” isn’t working the way it used to, learn to relate to prospects and customers in a new way. Once I began telling the stories about the difference my coaching and speaking make for clients, business began to soar! What about your stories? Here are some ideas:

• Did you change someone’s life because of your expertise? How?

• What did you learn about respect, money or business yesterday or a decade ago that your customers should know?  

• How do you stay focused on your customer’s needs? How does that single-mindedness create spectacular results?

In next week’s newsletter, I’ll feature the story about the power of a single voice, and how your stories can change a life.

Mike around the United States

It’s here! The Broadcast Your Best!™ 3-Step Story Process workbook is now available for purchase at http://www.mikefaber.com/cart.php. Learn how to Reflect, Connect and Apply your own powerful stories. If you’re in sales, leadership, speaking or coaching, this is a “must have” for your library. Just $19.95 per PDF file book, or $23.95 to purchase your print copy.

To book Mike for your next meeting, off-site or convention, call 877-262-2402. For details on upcoming events and presentations across the country, please visit http://www.mikefaber.com/work.php

Emails to Mike bouncing back? Please make sure you are using our current email address, Mike@mikefaber.com. Our “old” domain registration of www.fabercomm.com is no longer in use.

Mike Faber
Phone 720-851-5208 Toll Free (outside Colorado) 877-262-2402
On the Web www.mikefaber.com